Reference #26: What Got You Here Won't Get You There

Implementing a new idea within an organisation requires buy-in. Of the seven phases of a successful project, three of them involve gaining support.

The first three steps are as follows:

The following three steps centre around buy-in:

The final step is implementation. This is only successful if buy-in has first been achieved.

Goldsmith. What Got You Here Won't Get You There, 2008. (144)

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