Reference #301: Empowered


The product vision serves as the shared goal for your organisation. It usually lies three to tens years out; it describes the future you were trying to create and how it improves the lives of your customers.

The product vision is sometimes referred to as your "North Star", as all product teams — no matter their specific problem to solve — can see and follow it.

Cagan, Jones. Empowered, 2021. (18)

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