Reference #298: Empowered


Companies that don't understand the role of technology and their business rarely spend less than those who do. Instead, they often spend and waste more.

When you task outsourced engineers to build a list of features that provide no clear business results, you generate far less return than giving a smaller number of employees a business and customer problem to solve.

Cagan, Jones. Empowered, 2021. (15)

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