Reference #297: Empowered

The goal of product discovery is to discover a solution that your customers love and that work for your business.

Customers and stakeholders aren't able to tell you what to build because they cannot know whether a solution is valuable, usable, feasible, and viable. This is both because they are not experts in your technology, and because which solutions will be successful is very difficult to predict.

Cagan, Jones. Empowered, 2021. (10-11)

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