Reference #282: The First 90 Days

Social influence is a strong factor in the decisions you make. You are likely to view an initiative more favourably if it is supported by a person you greatly respect.

Social influence also pushes you to prefer to act in these ways:

• Remain consistent with strongly held values and beliefs.
• Remain consistent with your prior commitments and decisions.
• Repay obligations.
• Preserve your reputation.

Watkins. The First 90 Days, 2013. (216-217)

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